Thursday, January 18, 2007

Apple Strikes Back…

Microsoft recently came out with it’s “iPod Killer” – Zune. However, that didn’t seem to stop consumers from buying iPods. And for consumers who purchased Zunes there was a constant comparison with the iPod, with regards to the size. It seems with all this in mind Apple threw another punch and unveiled the iPhone which is to be launced in June 2007 for US$599.

The iPhone thrives on the need to be cool, providing a media player, touch screen interactivity, internet connectivity (wireless), 2.0 Mega Pixel Camera, Widgets that give stock exchange reports, weather etc… and all the other features of the modern day cell phones. The iPhone has a 8GB hard drive (unexpandable) and a 3.5 inch screen.

On rotating the phone form landscape to portrait (or vice versa) the phone detects the rotation and rotates the image accordingly. It also detects when the phone is close to the ear and turns off the display screen in order to save power. All this is done on the Mac OS X platform.

Though there has been a few snags along the way, such as the law suite from CISCO with regards to the trademark for the name “iPhone”, apple seems to be going full speed ahead with its new product. The phone will be available exclusively to Cingular customers for now.

It seems that this phone is targeted toward a younger market and will do well seeing that cell phones, portable media players and digital cameras are trendy. All of which the iPhone embodies.

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